Schema Markup Generator

Generate valid JSON-LD for articles, FAQs, organizations, tools and more, then copy it straight into your page.

Use this free schema markup generator to create valid JSON-LD for your pages. Pick a type, fill in the fields and copy the code. The tool runs in your browser, so nothing you type leaves your device.

Free schema markup generator

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What is schema markup?

Schema markup is structured data that describes a page in a format machines read easily. Moreover, it uses the shared vocabulary from schema.org. Google recommends JSON-LD, a block of JSON inside a script tag that never changes how the page looks.

Search engines use structured data to understand who published a page, what it covers and how its parts relate. As a result, the markup can make a page eligible for rich results, and it may give AI systems cleaner facts to work with. Google does not list structured data as a direct ranking factor, so expect clarity rather than a ranking boost.

Rich results change over time. In addition, Google retired FAQ rich results on 7 May 2026, and it stopped showing HowTo rich results in 2023. Both types remain valid schema.org vocabulary, and other engines can still read them. Therefore add markup because it describes your content accurately, not because of one search feature.

Schema types this generator supports

  • Article: blog posts, news and guides, with author, publisher and dates.
  • FAQPage: questions and answers that are visible on the page.
  • Organization: who you are, your logo, profiles and address.
  • Person: author and expert profiles.
  • WebApplication: online tools and calculators.
  • HowTo: step-by-step guides.
  • BreadcrumbList: the path from your home page to the current page.
  • LocalBusiness: shops and offices with a physical address.

How to add schema markup to your page

  1. Choose the type

    Select the schema type that matches the main content of the page. Additionally, use one primary type per page, and add supporting types such as BreadcrumbList or FAQPage where they apply.

  2. Fill in the fields

    Required fields carry an asterisk. Furthermore, use full URLs that start with https://, and copy facts from the visible page so the markup matches what readers see.

  3. Fix the warnings

    The panel under the output flags missing fields and bad URLs as you type. Moreover, clear every red item before you publish.

  4. Paste the code

    Copy the output with the script tag. In addition, on WordPress, paste it into a Custom HTML block or a code snippet plugin. Yoast SEO already outputs Article, WebPage and Organization data, so add only the types it does not cover.

  5. Test it

    Open the Schema Markup Validator, then the Google Rich Results Test. Additionally, both links sit under the output. Retest after every edit.

Schema markup best practices

  • Mark up only what users can see on the page.
  • Keep names, prices, dates and URLs identical to the visible content.
  • Use absolute URLs and keep them canonical.
  • Never invent reviews or ratings. Google’s guidelines treat fake review markup as a policy violation.
  • Update the markup whenever the page changes.

Next, run the AI visibility checker, build structured data with the schema markup generator, or browse all free AEO tools. If you want a specialist to do the work, see our AEO services.

Further reading

Schema markup follows a public vocabulary, and each search engine documents which properties it reads. Therefore, test every block you generate with an official validator and read the vendor guidelines before you ship it. Additionally, remember that valid markup does not guarantee a rich result or an AI citation.

Questions

What is schema markup?

Schema markup is structured data written in the schema.org vocabulary. Furthermore, it tells search engines and AI systems what a page is about, who published it and how its parts fit together. JSON-LD is the format Google recommends.

Does schema markup improve rankings?

Google says structured data helps it understand a page and can make the page eligible for rich results. Moreover, Google does not list it as a direct ranking factor. Use it for clarity, and judge it by whether it describes your content accurately.

Does Google still show FAQ rich results?

No. In addition, Google retired FAQ rich results on 7 May 2026. The FAQPage type is still valid schema.org markup, and other engines and AI systems can read it. Additionally, add it only when the questions and answers appear on the page.

Can I use more than one schema type on a page?

Yes. Furthermore, a page can carry several types, such as Article, BreadcrumbList and FAQPage. Place each in its own JSON-LD script block, or combine them in one block with an @graph array.

Does Yoast SEO already add schema markup?

Yes. Moreover, Yoast SEO outputs WebPage, Article, Organization and BreadcrumbList data on most sites. Avoid adding a second Article block for the same page. In addition, use this generator for extra types, such as FAQPage, WebApplication or HowTo.

Is the schema markup generator free, and is my data safe?

It is free and needs no account. Additionally, the generator runs entirely in your browser, so the text you enter never reaches our server.

answerengineland is independent. We are not affiliated with Google, OpenAI, Anthropic, Perplexity or any company named on this page. Results are for information only. Read our disclaimer and editorial policy.